Empi Enlists MVP to Revitalize Brand, Web Site and Communications

Minneapolis, September 15, 2006 – Minnesota-based Empi, a leading manufacturer and provider of non-invasive medical products for physical rehabilitation and a division of Encore Medical, has enlisted MVP Marketing + Design to revitalize its brand identity, Web site and marketing communications.  The Empi brand revamp will complement MVP’s fast-growing base of business in the healthcare, medical device and environmental testing areas.

The need for the redesign follows Empi’s recent merger with Compex Technologies (Rehabilicare), a worldwide leader in developing, producing and marketing electrotherapy products.  Empi’s enduring dedication to innovation provides the patient, medical professional, and payor with the rehabilitation solutions and products they demand.

Said Dick Weinrib, President of MVP Marketing + Design, “Our primary goal is to showcase Empi as the dominant player in the non-invasive pain market that they truly are.  Our Web site and communication efforts will be an empowering vehicle to support Empi in educating others about pain reduction as well as reenergizing its brand recognition.”

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com