MVP Helps Pain Patients Rediscover Living

Minneapolis, June 11, 2007 - MVP Marketing + Design has launched the new Rediscover Living Web site (www.rediscoverliving.com ) for Empi, the leading manufacturer and provider of non-invasive medical devices for physical rehabilitation.

For the over 146 million Americans suffering with pain, the Rediscover Living website offers information on Empi sponsored education sessions where pain sufferers can learn about their treatment options. Visitors can read patient testimonials, review pain related news stories, participate in a pain survey and most importantly, find an upcoming education session in their area.

According to John Velure, Empi’s Senior Marketing Director, “MVP was critical in designing The Rediscover Living Web site as part of a new patient education campaign to provide those in pain important information about a proven, non-drug therapy. Kudos to MVP for their key role in helping us promote these informational sessions. We’re seeing positive results every day.”

About Empi

Empi, a ReAble Company, and unit of Blackstone Capital, is the leading manufacturer and provider of non-invasive, non-systemic medical devices for pain management, physical rehabilitation and drug delivery.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com