Algos to Remodel Brand, Web Site and Communications with MVP Marketing + Design
Minneapolis, March 24, 2009— Algos Preclinical Services, an independent contract research organization (CRO), specializing in the evaluation of potential pain treatments, has selected MVP Marketing + Design, a technology enabled marketing communications firm, to remodel its brand and Web site marketing communications. Algos selected MVP after it shifted its business model from that of pain drug discovery to contract related research.
Algos specializes in the planning, execution and management of in vivo pharmacology research in neuroscience and pain. The company supports its customers’ R&D efforts to alleviate human pain and suffering through novel therapies. According to Frank Eichmann, Algos’ Director of Marketing, “MVP is an ideal partner, based on their specialized work in medical device pain management marketing.” Eichmann continued, “We’re confident that MVP’s special blend of marketing know-how and design creativity will enable us to reposition our brand as a global leader in managing in vivo pharmacology research in neuroscience and pain. Algos’ customers range from Big Pharma and medical device companies to emerging biotech and academic institutions actively involved in pain management and neuroscience discovery programs.
Dick Weinrib, President of MVP Marketing + Design, added, “The opportunity to help Algos is consistent with our expanded efforts in medical device and pain related rebranding programs.” Weinrib continued, “Given the client’s commitment to brand revitalization, we’re confident we can convey their unique expertise in pain management, rapid turnaround time and dependable data delivery within the in vivo contract pharmacology market space.”
About Algos Preclinical Services
Algos is an independent contract research organization specializing in preclinical in vivo pain research and program consulting. The company provides the expertise and resources to help its customers meet their diverse outsourcing needs. From experimental design and execution to data analysis, and from individual projects and consulting to program management, Algos’ rigorous processes and dedicated team deliver rapid and reliable results critical to drug discovery and product development.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.
For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com