Worthington Aviation Lifts Off with MVP Brand Revitalization

Minneapolis, March 31, 2006 – Worthington Aviation, a global leader in corporate and regional aviation aftermarket services, has selected MVP Marketing + Design to elevate its brand imagery and initiate a new and fully integrated marketing communications campaign.

MVP will be responsible for multiple projects including a new corporate identity, marketing collateral, Web site, trade show display and advertising, which will assist Worthington promote the sale of Westwind, Astra and Saab parts and aircraft, as well as related TFE-31 engines and avionics systems.

Said Dick Weinrib, President of MVP Marketing + Design, “Our initial efforts will focus on assisting Worthington articulate is core values and vision, which relates to its trusted source status with its parts, service and sales customers. We couldn’t be more enthusiastic about helping this local company capture new customers in not only the US but around the world.”

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com