TSI Revitalizes Brand Identity and Marketing Communications with MVP

Minneapolis, August 10, 2007 – Minnesota-based TSI Incorporated, a global industry leader in the design and production of precision measurement instruments, has unveiled its new brand identity and marketing communications system. Developed by MVP Marketing + Design, the new imagery and design system embrace TSI’s core values of Trust, Science and Innovation.

TSI partners with research institutions and customers around the world to set the standard for measurements relating to aerosol science, air flow, indoor air quality, fluid dynamics and biohazard detection. With headquarters based in the U.S. and field offices throughout Europe and Asia, TSI has established a global presence in the markets it serves.

According to Paul Herro, Vice President Marketing of TSI, “Our unique product line of over 200 precision instruments and related accessories deserves the best brand communications platform available. We selected MVP to help us maximize our brand identity based on their previous and successful work with scientific instrument, medical device and financial services companies. With a powerful new logo, literature system and future Web site, I’m confident that our new communications system will help us reenergize our marketing and sales efforts. We are extremely pleased with the results to date,” he said.

Dick Weinrib, President of MVP Marketing + Design added, “The success of this program can be attributed to the collaborative spirit of innovation that was present among all team members in combination with the customer research, in-depth management  interviews and brand strategy that is fundamental to MVP’s efforts."

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com