CustomGuide Calls on MVP to Head Up Rebranding Initiative
Minneapolis, March 23, 2009 — MVP Marketing + Design announced today that CustomGuide, a leading online skills assessment and learning provider, has tapped the firm to revitalize the client’s brand and related marketing communications. CustomGuide specializes in helping organizations and their people reach their full potential through online assessment and learning tools that help users measure and increase their essential software and business skills for success in today’s dynamic workplace.
MVP’s brand building efforts will include a new corporate identity package consisting of logo, Web site, advertising and sales promotion.
According to Jon High, CustomGuide’s CEO, “We are impressed with MVP’s brand revitalization methodology as well as their experience with fast growing, high-tech, B2B companies.” High continued, “We’re confident that based on their understanding of our ‘learn on demand’ online training resources and the needs of our corporate users, MVP will help us to create our own invaluable brand.”
Said Dick Weinrib, President of MVP Marketing + Design, “CustomGuide has an exciting line-up of interrelated assessment and skill building tools; we’re excited about the potential to help them become, in effect, a ‘personal trainer’ for organizations concerned with improving their workplace productivity.”
About CustomGuide
CustomGuide provides useful and affordable computer training products.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.
For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com