Tekran Selects MVP to Help it Set the Standard in Mercury Monitoring

Minneapolis, February 24, 2006 – Tekran Instruments Corporation (Knoxville, Tennessee) the world's leading provider of high-tech mercury monitoring equipment for the electric power industry has selected MVP Marketing + Design to create a new corporate identity, Web site and advertising campaign.

Tekran, a subsidiary of TSI Incorporated (Shoreview, Minnesota), has set the standard for ultra-trace mercury measurement. In response to the EPA’s issuance of the Clean Air Mercury Rule (CAMR) of March 15, 2005 and the requirement that coal-fired power plants reduce their mercury emissions by January 1, 2009 or face stiff penalties, Tekran introduced its new Series 3300 continuous emissions monitoring system (CEMS).  MVP will concentrate its initial brand communications efforts on promoting this field-proven, field-tested system.

TSI Incorporated designs and manufactures precision instruments used to measure flow, particulate, and other key parameters in environments the world over. Joining the TSI family of companies in September 2005, with their industry-leading expertise in measurement, monitoring and reporting for the power and manufacturing sector, enhances Tekran’s ability to deliver large-scale power generation installations.

Said MVP President and CEO Dick Weinrib, “Our challenge is to help Tekran position itself against such potent mercury measurement newcomers as General Electric and Thermo Electron.  I am confident that our rebranding effort in combination with TSI’s support will help Tekran communicate its first mover status in this highly competitive industry.”

The target launch date for the new campaign is March 12, 2006 to coincide with the introduction of Tekran’s new look at the Pittsburg Conference on Analytical Chemistry and Applied Spectroscopy (PITTCON) held in Orlando Florida.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com