MVP Launches Revitalized Formacoat Web site
Minneapolis, June 10, 2009: MVP has unveiled an innovative new Web site for Formacoat LLC, a biomedical company that specializes in developing high-quality contract manufacturing coating services for medical device manufacturers the world over. The site features distinctive, proprietary imagery and color schemes that reflect the values and vision of its founder, Mark Gross, CEO, a pioneer in partnering with customers who lack the in-house expertise —or want to minimize the internal expense— associated with hydrophilic coating operations.
Utilizing Flash multimedia, fluid navigation and a personalized, interactive communication style, the newly-launched site showcases Formacoat’s capabilities and strong ties to its hydrophilic coatings partner, Pennsylvania-based Biocoat. The visual elements of the site are designed to convey Formacoat’s unique selling proposition – “Making the wheels of medicine run smoother.”
In addition to the Web site, MVP revitalized the Formacoat logo and created an integrated marketing communications system and trade show exhibit that reflected a unified theme.
According to Formacoat’s CEO, an avid deep water sailor, “MVP’s branding and Web site development creativity helped us set the course for global success. I recommend them to anyone seeking to navigate the white waters of brand revitalization and Web site development.” Dick Weinrib, President of MVP added, “The launch of the Formacoat site and its related brand identity system reflect our ongoing commitment to helping mid-size biomedical companies like Formacoat maximize the return on their marketing communications and design investment.”
About Formacoat
Incorporated in 2002, Formacoat is dedicated to improving the design, functionality and performance of its clients' medical devices. The company specializes in providing coating-engineered application solutions utilized in sophisticated medical device design and development for scalable, dependable production. Formacoat helps clients around the globe improve the performance of their medical devices. Formacoat collaborates with Biocoat, Inc., its coatings partner, to help its customers overcome their coatings challenges.
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.
For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com