MVP Gives Battery Doctor® Packaging a Clean Bill of Health

Minneapolis, June 15, 2010 - WirthCo, a leading manufacturer of automotive aftermarket accessories, chose MVP to revitalize its Battery Doctor® line of battery chargers and maintainers, and related products.  Beginning with marketing research, which led to an evolutionary logo redesign, MVP transformed the classic “Battery Doctor” brandmark into a modern icon, providing a fresh face for the product line.  The battery charger/maintainer packaging was then redesigned with a modern, colorful, high-performance look and feel, presenting “the Doctor” as the smart technology option for better battery maintenance.  Additionally, the new look was extended to over 500 related WirthCo accessories.

 Entering its third decade, the Minnesota-based manufacturer prides itself on high-quality automotive aftermarket products, as well as its integrity and service.  Said MVP President Dick Weinrib, “It was our pleasure to help a local company like WirthCo extend its national brand distribution through improved branding and package design.”

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com