New Algos Site Goes Live With MVP
Minneapolis, July 27, 2009— Algos Preclinical Services, an independent contract research organization (CRO) specializing in the evaluation of potential pain treatments, and MVP Marketing + Design, a technology enabled marketing communications firm, today announced the launch of the newly remodeled Algos Web site: www.algosinc.com.
Featuring an engaging Flash multimedia presentation, custom photography, and modernized Web 2.0 styling and functionality, the new site reflects Algos’ shift in business model from pain drug discovery to preclinical in vivo pain research. The new Web site is one element in the brand revitalization that the company undertook with MVP. Other projects included a new logo, sales literature and advertising.
According to Frank Eichmann, Algos’ Director of Marketing, “Our new site helps reposition Algos as the “go-to-CRO” for pain research. Together with other elements of our integrated brand identity, it represents a great step forward in elevating Algos’ image and extending our reach to Big Pharma and the medical device manufacturing industry.” He went on to say, “From logo to sales literature, writing to Web site, the MVP team really came through; we’re pleased to recommend them to other companies that require the strategy and creativity they provide.”
Dick Weinrib, President of MVP added, “Helping to reposition Algos as a global leader in managing in vivo pharmacology research in neuroscience and pain has been exciting process, as the new site and imagery have been an outgrowth of our brand transformation process.” Weinrib continued, “We’re particularly pleased that mid-sized medical device and healthcare related companies like Algos, see the value in reinvesting in their brands and Web sites, given these uncertain times.”
About Algos Preclinical Services
Algos is an independent contract research organization specializing in preclinical in vivo pain research and program consulting. The company provides the expertise and resources to help its customers meet their diverse outsourcing needs. From experimental design and execution to data analysis, and from individual projects and consulting to program management, Algos’ rigorous processes and dedicated team deliver rapid and reliable results critical to drug discovery and product development.
www.algosinc.com
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.
For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com