New Bird and Cronin Web Site Goes Live With MVP
Minneapolis, January 3, 2011 – Bird and Cronin Inc., a leading manufacturer of Patient Footwear, Orthopedic Soft goods and Specialty Patient Care Products, and MVP Marketing + Design, a technology enabled marketing communications firm, announced today the launch of the newly remodeled Bird and Cronin Web site: www.birdcronin.com. The redesign features captivating work and sports imagery as well as enhanced functionality. MVP also modified the Bird & Cronin logo to remain consistent with the new styling.
To simplify end-user navigation and resource accessibility, MVP revitalized the manufacturer’s web presence to showcase approximately 1,000 products, as well company program information. Information resources are easily accessed through streamlined navigation, engaging imagery and a vibrant color palette that reinforces a customer-centered approach. As an Ektron certified partner, MVP employed the Ektron CMS 400 system to provide enterprise content management.
Some special features of the new Web site include:
- A series of eight action-scripted Home page vignettes to focus customer attention on key products
- An interactive Physician’s Choice® product information mannequin to highlight pain relief products and solutions
- Streamlined navigation features, including dropdown header tabs, enable visitors to reach key information easily and effectively with a minimum number of clicks
- Pop-up Fancy Boxes and Catalog flipbooks stimulate customer interaction
- A password protected company intranet enables employees to access valuable information online
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About Bird and Cronin
Bird and Cronin, Inc. is a leading manufacturer of Patient Footwear, Orthopedic Soft goods, and Specialty Patient Care Products based in Eagan, MN. They provide quality medical products and services to their customers both domestically and internationally. Their mission is “to provide quality medical products and services to our customers, recognizing our obligation to be competitive and responsive to the changing needs of the health care environment.”
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.
For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com