Metro Mold Marketing and Brand Initiative Shapes Up with MVP
Minneapolis, May 1, 2006 – Metro Mold & Design, a nationally known leader in the design and construction of plastic injection molds for complex and precisely engineered parts, has chosen MVP Marketing + Design to reformulate its brand imagery and marketing communications.
MVP will be responsible for multiple projects involving a new corporate identity, marketing collateral, Web site and advertising. The forthcoming integrated marketing communications campaign is intended to not only strengthen Metro Mold’s core mold making business for complex thermoplastic and thermoset plastic parts, but to support the growth of Metro’s ExpressParts™ subsidiary, which enables design engineers to obtain a fast and affordable way to get molded parts in the resin of their choice from simple to complex geometry.
According to Dick Weinrib, President of MVP Marketing + Design, “While Metro Mold is currently a national leader in making complex molds, parts, and assemblies, particularly for the medical device, pharmaceutical and aircraft industries, we are now going to help them look the part...no pun intended. We are launching this new branding initiative to help Metro Mold stay on top of its game.”
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.
For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com