Pulse Industry LLC Expands its Brand with MVP
 
Minneapolis, MN, December 17, 2009 — MVP Marketing + Design announced today that Pulse Industry LLC, Hector, Minn., has enlisted the firm to refocus the client’s brand and related marketing communications, including its Web site. Pulse Industry LLC specializes in researching, engineering and manufacturing flexible tools and materials used in medical device testing.

MVP’s work with Pulse Industry will center on rebuilding the company’s brand image to emphasize in particular its artificial arteries, which medical device researchers use to design and test stents. “As heart patients and their families know, reliable cardiovascular products are essential to offering patients a good quality of life,” stated Steve Bruns, president of Pulse Industry. “Providing leading-edge products which are dependable—and ultimately life-changing—is a mission we take very seriously.” Bruns continued “We’re counting on MVP to help us take our image and message to the next level.”

To help the company redefine its brand, MVP plans a campaign that will focus on Pulse’s capabilities to “expand the horizons of medical device testing,” said Dick Weinrib, president of MVP Marketing + Design. “In addition, this coming February, Pulse will have an active presence at the Medical Device Manufacturers’ West Show in Anaheim, California (MDM West),” said Weinrib. “We’re very eager to reposition Pulse Industry as the premier manufacturer of stent-testing materials.”

For more information, visit the new MVP-designed site at www.pulseind.net.

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com