Escali Scales Picks MVP Marketing + Design to Upscale its Marketing Communications

Minneapolis, February 14, 2008—Escali Scales, a fast growing international manufacturer of high-quality, precision digital scales, has selected MVP Marketing + Design, Inc. to provide integrated marketing communications support including advertising and instructional media. The new initiative will help Escali build brand awareness, promote its products and expand sales. Escali is a leader within the high-quality scales segment of the Housewares industry.

Beginning with an MVP brand revitalization action plan, anticipated phase one projects include a new product catalog, dealer education materials and advertising featuring Escali’s state-of-the-art precision scales; future updates to the Web site are planned.

Dick Weinrib, President of MVP stated, “We are excited about the opportunity to help this premiere housewares manufacturer expand its marketing and sales efforts in the fast growing digital scales category. We were a natural fit for Escali given earlier MVP marketing communications and package design assignments on behalf of such other housewares manufacturers as NordicWare, K-Tel and Leisure Technology.” Theo Prins, President of Escali said, “MVP was the right choice, based on their prior Housewares experience and integrated, award winning marketing and design capabilities. We look forward to a long term association with this firm.”

About MVP Marketing + Design, Inc.

MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.

For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com