MVP Helps Weed Out Hate Initiative
Garner Worldwide Support
Minneapolis, October 14, 2010 –
Marc Daniels, businessman, author and Chair of the Weed Out Hate
Initiative (WOH), has tapped MVP to generate a worldwide publicity
campaign for his ground-breaking social action initiative. He also
asked MVP to design an engaging new logo to capture the spirit of the
movement. According to Daniels, “Weed Out Hate enables young
people to learn valuable lessons about prejudice and social
responsibility while performing community outreach and neighborhood
clean-ups. We appreciate the creative writing and PR support that MVP
contributed to our efforts. Really, we couldn’t have done it
without them.”
The Weed Out Hate campaign has promoted
Daniel’s speeches nationally, including his kick-off event at the
Lincoln National Historic Home Site in Springfield, IL on the
anniversary of Martin Luther King Jr.’s historic “I Have a Dream
” speech. There, Daniels announced dual proclamations from the
cities of Des Moines, IA and Springfield, IL calling upon children
everywhere to weed out hate. Subsequently, MVP promoted Daniel’s
visits to a series of Lawn and Garden industry conventions, which
enabled him to mobilize support from such companies as Master Mark
and Easy Gardner. Additionally, with momentum building worldwide,
Daniels succeeded in recruiting Jerusalem-based, German journalist
Ulrich Sahm of Schindler’s list fame, to his cause. Sahm has agreed
to address interested organizations on such subjects as the Holocaust
and the Israel Palestinian peace process, which have subjected
individuals and groups to bias, prejudice and loss of life.
According to Dick Weinrib, President of
MVP Marketing + Design, “We are proud to contribute to Marc
Daniels’ worthy cause. And we’re confident that eradicating the
weeds of hatred, which are so prevalent in our society, is just the
right thing to do.”
About MVP Marketing + Design, Inc.
MVP Marketing + Design, founded in 1985, is an integrated marketing communications and brand design firm focused on applying marketing know-how and creativity to solve business problems. Attention to industry and project requirements ensures the highest level of creative and account service, setting MVP–and its clients–apart from the competition. MVP's award winning services include the creation of advertising, corporate communications, Web sites and packaging. The firm's principal clients include 3M, TSI, Churchill Capital, Empi, Schneiderman’s Furniture, Worthington Aviation and Minnesota Sleep Institute/Lung Center among others.
For more information, please contact:
Dick Weinrib
MVP Marketing + Design, Inc.
612-332-8939
info@mvpdesign.com