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BioCoat “Slippery When Wet” AdClient: BioCoat
Biocoat, a premier provider of hydrophilic medical device coatings, commissioned mvp to create an attention-getting ad campaign targeted to its audience of engineers and scientists. The results, which featured eye-catching male and female surfers sporting the “slippery when wet” tagline, conveyed the ease of insertion of hydak® coated materials, and helped the client ride a new wave of business
Industries Covered
- Health Care
- Life Sciences
- Medical/Medical Devices
- Scientific Instrumentation
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