Harmony Trade Ad

The Ecolab Vehicle Care Division, manufacturers of Blue Coral® car wash products, chose MVP to help launch Harmony™, a breakthrough line of solid car wash products. Employing "team" imagery, the ad highlights the use of the Harmony™ product system to deliver cleaner, shinier cars. Previously, MVP developed the name Solid Ovation™ for a line of pioneering pre-soaks for gas station car washes.